Whether youre promoting your company at a local business fair,selling your handiwork at a craft fair or exhibiting your art at a show in the park,your exhibitor tent sets the tone for success. Properly designed,the tent is both functional and welcoming. A disorganized exhibit reduces your chance to make that all-important first impression. Plan your design well in advance of the exhibition so that you have time to step back,take a hard look,and make any adjustments necessary before the show begins.
Choose a color scheme. Exhibit tents that you purchase from a commercial vendor are typically white,but clever use of color in your signage and the tents interior will draw visitors eyes to your products and service. A red banner with white lettering,red accents on your display table and red borders around smaller signs and price tags,for instance,look cohesive and exciting all at once.
Select display furniture that best shows off your wares. Rectangular tables set against the tents interior walls and draped with color-coordinated fabric provide surface area to to display smaller objects and crafts. Add a tiered platform for even more display space. For objects that look best when they are hanging,such as textiles,select display bars that attach to the tents upper framework bars.
Differentiate your exhibitor tent from neighboring tents by designing an attractive entryway. Position two waist-high stands,topped with samples of your work or colorful brochures,at either side of the tents front opening as a creative way to draw attention. Hang brightly colored decorative objects such as bells or Christmas ornaments across the top bar of the tents opening. If electricity is available at the exhibition,design an illuminated area at the tents front with strands of colored lights or mini spotlights.
Identify one or two elegant accessories that enhance your exhibit tents interior in a practical way without detracting from your main mission of sales or networking. If you are displaying jewelry,for example,provide a large mirror with an ornate frame so that customers can try on a necklace to see how it suits them. For a more business-oriented exhibit space,allow room for a tasteful flower arrangement and an attractive literature rack.
Reserve space in the exhibitor tent design for your own comfort. The long hours you spend will be more productive if you have a padded,upholstered folding chair to sit on when theres a lull in the action. If your participation in the tent activities requires you to stand extensively,mark out a corner of the floor space for an anti-fatigue mat where you can linger to reduce leg and body stress.
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